labo.ch

labo.ch


L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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Web site focus is wrong

Thierry TalagrandThierry Talagrand

E -commerce experience luxury brands.

While many luxury brands tend to focus on the homepage as a key touchpoint for the e-commerce shopping experience, data indicates that this page is only viewed less than two times by watch and jewelry luxury consumers who make purchases.

Luxury consumers are more mobile; Younger consumers product differently. Consumers demand from luxury a real sense of culture and community.

Google searches and product placements through social media, taking a multi-channel approach to reach the right clientele is something all brands should prioritize.

Brand recognition

Consumption is no longer a means of satisfying needs but also responds to a desire for belonging.

Thierry Talagrand

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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