E -commerce experience luxury brands.
While many luxury brands tend to focus on the homepage as a key touchpoint for the e-commerce shopping experience, data indicates that this page is only viewed less than two times by watch and jewelry luxury consumers who make purchases.
Luxury consumers are more mobile; Younger consumers product differently. Consumers demand from luxury a real sense of culture and community.
Google searches and product placements through social media, taking a multi-channel approach to reach the right clientele is something all brands should prioritize.
Consumption is no longer a means of satisfying needs but also responds to a desire for belonging.