labo.ch

labo.ch


L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

Share


Tags


Twitter


Voice search optimisation

Thierry TalagrandThierry Talagrand

VSO Voice Assistants.

There are several major areas of opportunity for capitalizing on voice search. By investing in the following strategies, companies can be prepared for upcoming changes in the landscape and position themselves ahead of the competition by enhancing the “visibility” of their properties for the #digital #VoiceAssistants.

VSO is a combination of traditional SEO, technical SEO and the science of studying patterns inherent to voice search. VSO is very important for the voice recognition agents of the main search engines like Google Voice and Google Assistant, Microsoft Cortana and Apple’s Siri.

Here are some practical steps: Analyzing and suggesting #keywords likely to be used by potential local search customers.

Optimizing website text using phrases and keywords.
Reviewing, editing and optimizing website text using phrases and keywords that have been identified as common in voice searches. For example, “Siri, where should I stay in Old town Roma?”

“Linking voice search optimization with personalization can lead to increased retention.”

Performing #local #search optimization on the main search engines and main data and directory providers, which are powering the mapping and driving directions applications like Google Android Auto.

Content strategy.
Having a robust content strategy is paramount for all phases of the customer lifecycle. In the dreaming phase, customers may have their voice search device read them travel press about places they’ve been eager to visit or ask Alexa questions about where celebrities have stayed.

In the purchasing phase, customers will simply say, “Siri, find me the best hotel rates in downtown Milano.” They’ve already have made up their mind to go on a journey, and voice search will be just another factor in getting there.

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

Comments