Seconde screen power.
Smartphones are becoming the essential TV-watching companion.
People are using their second screens to search for info about what they're watching; smartphones are becoming the essential TV-watching companion.
This is a chance for brands such as Manor, Bongenir, or Migros to be present, relevant, and to gain insights.
“Second-screen search serve as a barometer for what people think, what they're curious about while they're watching TV.”
Smartphone and tablet owners use their devices as a second screen while they watch: 12% of them are reading discussions about RTS's TV shows on social media.
2/3 of smartphone owners use their phones to learn more about something they saw in a TV commercial.
Think about how your brand can connect in real time. Using second-screen search insights as a starting point, the campaign saw a 19% increase in click-through rates.
“Second-screen searchers present a huge opportunity for marketers in Switzerland.”