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L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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Using smartphone or tablet while watching TV

Thierry TalagrandThierry Talagrand

Seconde screen power.

Smartphones are becoming the essential TV-watching companion.

People are using their second screens to search for info about what they're watching; smartphones are becoming the essential TV-watching companion.

Real-Time Marketing.

This is a chance for brands such as Manor, Bongenir, or Migros to be present, relevant, and to gain insights.

“Second-screen search serve as a barometer for what people think, what they're curious about while they're watching TV.”

Smartphone and tablet owners use their devices as a second screen while they watch: 12% of them are reading discussions about RTS's TV shows on social media.

2/3 of smartphone owners use their phones to learn more about something they saw in a TV commercial.

Think about how your brand can connect in real time. Using second-screen search insights as a starting point, the campaign saw a 19% increase in click-through rates.

“Second-screen searchers present a huge opportunity for marketers in Switzerland.”

Source:  Google

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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