Creativity is the answer.
Innovation and creativity are the key drivers of growth.
The Top 100 most valuable brands have shown they are more resilient and less volatile in the current crisis.
Invest in e-commerce.
Retail ecommerce brands Amazon, Alibaba and JD (+24%, no. 52, $25.5bn) demonstrated innovation and agility during difficult times.
“Innovation has proven to be a key driver for growth.”
Technology brands continued to dominate the top of the ranking, representing over a third (37%) of brand value in the Top 100 (Amazon, Appel).
US brands represented more than half of the Top 100 brands.
Asian brands represented a quarter of the Top 100 brands, including 17 Chinese brands (Alibaba, Tok Tok).
Brands have also found new and creative ways to engage with consumers, build trust and create a level of intimacy.
Source: BrandZ Global Top 100.