98% of Internet users are on already on social media!
There are no new audiences to expand to beyond population growth and aging.
Globally, users spend 2 hours and 15 minutes per day on social media or 1/3 of their online time.
Despite negative press about data leaks like Cambridge Analytica and personal information privacy concerns, recent data revealed almost have of Facebook users haven’t changed their use of the social media network. Even more surprising, 26% of Facebook users have increased usage.
47% of Facebook users are concerned about their data privacy.
Facebook was once the social media home base of college students, young people are abandoning the platform for other social media sites.
Further, from a demographic perspective Facebook has become less affluent and less educated.
39% of global respondents use social media to fill their time.
37% of global respondents use social media to find entertaining content.
32% of global respondents use social media to share videos and photos.
« Expand social media use beyond content distribution and advertising to enter the purchase consideration. »
40% of Internet users follow their favorite brands on social media and 1 in 4 follows brands they consider buying from. Social media commerce increased to 6% in 2017.
Your 2018 social media usage must move beyond content distribution and promotion to include customer service, sales, and community building.
Your objective is to build relationships that change to leads and sales as well as create and/or become part of a community that knows and respect you.
Actionable Social Media Tips:
Include a call-to-action in purchase-related content. Where possible use a trackable link or landing page.
Make this customer-focused content contextually relevant.