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L'expérience client un levier de différenciation

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Stratégie

Check-in or just Wi-Fi?

Hotels have started to create lobbies and common spaces that are a destination for both guests and locals. In part, the trend is in response to the rise of co-working spaces. “The lobby seemed to be perpetually full with people talking, drinking and working.” Marriott decided to create the brand i…

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Uber dynamic princing

Uber and Lyft operate dynamic, or “surge”, pricing: they change their prices in real time, according to supply and demand. But is there something else behind these fluctuations in fees? Is your taxi fare actually being personalized according to how much the company thinks you are willing to pay?…

Thierry TalagrandThierry Talagrand

L’évaluation client

Risques et opportunités. Les nouvelles normes de consommation obligent les entreprises à repenser leur accueil. La société connectée bouleverse l’économie en Suisse. Les outils d’évaluation menace désormais les marques. La recherche sur internet prend une part déterminante ; 8 consommateurs sur 10…

Thierry TalagrandThierry Talagrand

Stratégies de communication

Chanel, Louis Vuitton, Gucci, Dior... Dans un contexte économique difficile, le luxe, pourtant longtemps réticents, c’est tourné vers le numérique. L’image et la présence sur les réseaux sociaux jouent désormais un rôle clef dans leurs stratégies de communication. Le réseau social de partage de ph…

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How time’s spent on social media

98% of Internet users are on already on social media! There are no new audiences to expand to beyond population growth and aging. Globally, users spend 2 hours and 15 minutes per day on social media or 1/3 of their online time. Despite negative press about data leaks like Cambridge Analytica and…

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