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L'expérience client un levier de différenciation

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Customized interactions

Improve customer experience Companies today are building much deeper ties with customers than ever before thanks to new technologies that enable frequent, low-friction, customized digital interactions, Instead of waiting for customers to come to them, firms are addressing customers’ needs the momen…

labo.ch

AI aide à la décision

Exemple dans le domaine de la distribution. La distribution tout entière est un secteur qui sera fortement transformé par l’IA; Elle peut servir dans le choix du site d’implantation d’un magasin, l’estimation du chiffre d’affaires, de l’effet de la présence d’un concurrent, etc. et aider les dirigea…

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Check-in or just Wi-Fi?

Hotels have started to create lobbies and common spaces that are a destination for both guests and locals. In part, the trend is in response to the rise of co-working spaces. “The lobby seemed to be perpetually full with people talking, drinking and working.” Marriott decided to create the brand i…

labo.ch

Uber dynamic princing

Uber and Lyft operate dynamic, or “surge”, pricing: they change their prices in real time, according to supply and demand. But is there something else behind these fluctuations in fees? Is your taxi fare actually being personalized according to how much the company thinks you are willing to pay?…

Thierry TalagrandThierry Talagrand

L’évaluation client

Risques et opportunités. Les nouvelles normes de consommation obligent les entreprises à repenser leur accueil. La société connectée bouleverse l’économie en Suisse. Les outils d’évaluation menace désormais les marques. La recherche sur internet prend une part déterminante ; 8 consommateurs sur 10…

Thierry TalagrandThierry Talagrand