are too popular.
Convenient mobile orders are bringing endless lines of customers into Starbucks — and that's a problem.
Lines at the coffee chain are out of control because of pile-ups of mobile orders that cause delays for customers.
"We are now laser-focused on fixing this problem, the nature of it — too much demand — is an operational challenge we have to solved."
CEO Howard Schultz.
Starbucks is trying to solve the problem by adding baristas focused only on mobile orders and payment during peak hours.
The mobile app is booming. Starbucks Rewards has 13 million active members, a 16% increase from last year. Mobile order and payment makes up 7% of total Starbucks orders in the United States.
“Mobile payment — not necessarily with a mobile order — made up 27 percent of U.S. transactions.“
In Switzerland Swisscom, Postfinance, Villiant in collaboration with Cornercard and Visa mobile payment are available.