High reputation, trust and emotional loyalty.
Unlike other industries, hospitality is primarily about using service as a differentiator.
Personal connections, the key to succes.
When you care about the customer experience, which is what hospitality is about, guests will share their experience with others and want to return.
The importance of branding.
Game of Thrones fans recognize the famous Starbucks coffee cup on scene.
Brand recognition is powerful and in an information vacuum, people latched onto what they knew: this coffee cup is from Starbucks. That’s the power of brand.
In an industry like hospitality, where everything is measured and analyzed, it’s no surprise that hospitality’s best brands are finding themselves ranked and graded according to the power of their brand.
How to value a brand?
Business Performance is the quantitative market and financial measures. How to use information to benefit the business?
Internationally Hilton and Sheraton are the highest rated despite the presence of luxury brands, which shows that brand isn’t necessarily related to price.
In banking or telecoms many customers are or feel they are forced to continue using brands they neither love nor respect.
If you are looking to understand the power of your brand and use it to drive your Customer service, we would love to show how we can help. Find out and get more inside on our blog https://labo.ch