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labo.ch


L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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Relying on our mobile phone while shopping

Thierry TalagrandThierry Talagrand

Empowered customers drive demands for business transformation.

Your Customers Have Changed In measureable Ways.

Decades of data analysis reveal change in consumer behaviors, attitudes, and expectations. Today’s empowered customers no longer purchase products; they buy experiences.

The gap between digital and physical experiences has narrowed; the two are becoming seamlessly integrated. For example, customers now use their mobile phone to get additional product information while walking through 
the store.
“Consumers rely on their mobile phones while shopping in a physical store.”
The empowered customer.

Now, consumers frequently read detailed peer reviews before making a purchase decision. They want to be in control of their choices so that they can discover what’s best for them. New technologie allows empowered customers to evaluate and take control of their experiences more easily than before.

“Virtual reality’s promises to further erase the line between the digital and physical.”

Customer satisfaction survey and hyper-personalized experiences drive higher expectations. The most empowered customers have the lowest tolerance for brands that fail to meet expectations.

Engage With An Analyst.
Gain greater confidence in your decisions by working with   @24SaRL; we will help you put it into practice and take the next step. Engagements include custom advisory, strategy days, workshops, speeches, and seminars.

Geneva - Lausanne - Neuchâtel - Fribourg - Martigny - Sion

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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