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L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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Maps your consumers journey

The micro-moments Understanding how-to maps your consumers. Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect b…

Thierry TalagrandThierry Talagrand

The micro-moments

Understanding how-to maps your consumers.
Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.

"Consumer behavior and expectations have forever changed with powerful phones in our pockets."

Four types of micro-moments

I want to know. - Passions or interests.
I want-to-know-what-I'm-into moments. 65% of online consumers look up more information online. 53% viewers watch online video to be inspired or entertained.

I want to go or do something. - I want-to-go moments.
Seeking instruction. Near me search interest. 82% of smartphone users use a search engine when looking for a local business.

I want to do. - How-to?
I want-to-know moments, when people are trying to learn something. 70% agree they can find on Youtube video on anything they want to learn. 100M+ hours of “how-to” content have been watched on YouTube.

I need it. - I want-to-buy moments.
Inquiries about product or service that interest them. 82% of smartphone users consult their phone while in a store deciding what to buy.

YouTube content adds value in those key micro-moments.

Be there when your audience is looking with useful content that answers their needs.

Source: Google

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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