Most businesses strive to get 5 star's reviews
Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do?
You probably check the reviews.
The importance of negative reviews.
How can negative reviews help your business grow?
Today, 97% of consumers read product reviews before making a purchase decision. 89% of them consider online reviews to be an essential resource in the process.
"85% of consumers look for negative reviews in order to make informed purchase decisions."
Bad reviews give customers a sense of the worst-case scenario. They want to know what can go wrong to understand just how much it will matter to them.
The way that a business treats a negative review can tell you a lot about them.
Improve your conversion rates.
You should think of each negative review as an opportunity to show your customers that you care.
The likelihood of someone purchasing a product with five reviews is 270% greater than a product with no reviews.
Having five reviews, whether good or bad, can increase your number of purchases by nearly four times. And a mixture of good and bad is helpful so that you don’t fall into the “too-good-to-be-true” category. No business is perfect.
Poor customer service will cost your company time.
Tons of consumers have abandoned a business due to poor customer service. Customer service is still a huge deciding factor for customers making purchase decisions and for you retaining existing customers.
"Satisfying unhappy customers encourages loyalty."
Empathy always has and continues to drive our experience design, service and delivery.
An opportunity to improve.
Treat every kind of feedback you receive as a gift.
It is a free piece of information that you can use to improve and grow your business. There is no better way to know if your business does well than asking your customers.
www.24SaRL.ch At the heart of your activity, we offer to implement or improve the performances of your Customer Service that often determines the future of your company.
Source: Neil Patel