labo.ch

labo.ch


L'expérience client un levier de différenciation

labo.ch
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Fondée en 1997, 24 SàRL crée le changement. Au coeur de votre activité, nous vous proposons de mettre en place ou d'améliorer les performances de votre Service Clients.

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Hotel online review

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Travelers expectations varies with expertise

Online hotel ratings play a critical role in hotel online reputation building and greatly influence travelers’ decision making.

However, self-reported online ratings are vulnerable to scaling heterogeneity due to reviewers’ unique response styles, leading to some incomparability issues.

A research framework was developed based on latent state-trait theory and empirically tested using hotel online review data from TripAdvisor. A hierarchical ordered probit (HOPIT) model, which captured threshold differences in hotel online ratings, confirmed the presence of scaling heterogeneity and response styles in the online rating context.

Younger travelers vs Business travelers.

Results indicated that younger travelers, women, and travelers with less review expertise used lower thresholds when rating hotels online.

Business travelers had the highest rating threshold compared to other types of travelers.

Guests staying in high-class hotels tended to have more extreme response styles than those staying in low-class hotels.

These findings offer valuable insights for hotel managers and online rating/review sites.

Author

labo.ch

Fondée en 1997, 24 SàRL crée le changement. Au coeur de votre activité, nous vous proposons de mettre en place ou d'améliorer les performances de votre Service Clients.

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