Booking behavior is changing.
Know that 42% of reservations were made zero to six days before the stay. Today, we know that booking windows are shrinking to one or two days. To capture more bookings, it’s important to segment your customers by booking window and time your emails for each booking window.
“Focusing on customers from neighboring countries .”
Send the right email unless you have the right target.
Database segmentation is the process of breaking down your database into like groups. Doing so allows marketers to send the right email to the right audience for the best chance at conversion.
So rather than just talk about your hotel in the same way to all guests you need to get personal. For example, you might send families a promotion about your childcare options or business travelers a promotion about your enhanced wi-fi.
Agility around email marketing.
Turned to geo-location data, only targeting those customers that were able to travel.
“Geo-location data to target segments”