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L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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Customers want things right away

Thierry TalagrandThierry Talagrand

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Thanks to mobile devices, we can quickly and easily find things around us.
Turning to our smartphones when we need something has become a reflex. As a result, the consumer journey looks markedly different than it did only five years ago.

Searches specific to location when we are trying to find something nearby. Words like "near me," "closest," and "nearby" are increasingly common across the billions of queries on Google.

"Near me" searches are more common when people travel. They're also more common when people step outside their usual workday routines.

4 points of reflection

Source: Google

Customer care management training
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Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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