Loyalty is the key to sucess.
Poor customer experiences will destroy 30% of digital business projects.
You must win at every interaction the customer has with your organization.
Your business results depend on your brand’s ability to retain and add customers.
People become empowered by technology. They are less inclined to trust companies and brands. Preference and purchase will be driven more by personalized experiences, trusted peer-to-peer information.
In order to deliver an adaptive customer experience you will need to increase real-time capabilities by absorbing and analyzing large volumes of data.