labo.ch

labo.ch


L'expérience client un levier de différenciation

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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A unique brand experience

Thierry TalagrandThierry Talagrand

How to personalize journeys?

The Funel

Awareness
Consideration
Preference
Purchase
Loyalty

Identify personas

  1. Ambassadors - Alice
    Woman – 45 years old, married with David, 2 children (Theo & Samuel), Secretary
    Customer since 10 years, order 200 times, buy online, like light stuff

  2. **New customers - Marc **
    Man – 35 years old, Single, Apple addict, Marketing Manager
    Barista, passionate by new technologies, he spends time on social media, sensitive to the design of the product

  3. Unknown
    Steps to order

  4. Best selection

  5. Call to action button

  6. Access to the information

Reward option

  1. Dedicated offer (promo-codes)
  2. She retrieves her favorites
  3. Rewarded new customer (gifting-card)

Landing pages management based on profile and customer segmentation.

Mobile first segmentation

  1. Date of booking
  2. Nb. of guests (keyboard),
  3. Contact details

Customer feedbacks valorisation.

**Reviews product on social media. **

Diplômé de l'université de Berkeley aux Etats Unis. Formation et conseil en marketing direct (CRM). Formateur diplômé FSEA du brevet fédéral de formateur pour adultes.

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