How to personalize journeys?
Ambassadors - Alice
Woman – 45 years old, married with David, 2 children (Theo & Samuel), Secretary
Customer since 10 years, order 200 times, buy online, like light stuff
**New customers - Marc **
Man – 35 years old, Single, Apple addict, Marketing Manager
Barista, passionate by new technologies, he spends time on social media, sensitive to the design of the product
Steps to order
Call to action button
Access to the information
- Dedicated offer (promo-codes)
- She retrieves her favorites
- Rewarded new customer (gifting-card)
Landing pages management based on profile and customer segmentation.
Mobile first segmentation
- Date of booking
- Nb. of guests (keyboard),
- Contact details
Customer feedbacks valorisation.
**Reviews product on social media. **